Apple and Meta necessary to bring more choice to consumers in digital markets

European Commission decisions against Apple and Meta necessary to bring more choice to consumers in digital markets
Published on 23.04.2025

The decisions by the European Commission against Apple and Meta for non-compliance with the Digital Markets Act (DMA) are good news for consumers to enjoy more of the potential benefits of this crucial law since it entered into application a year ago.

Apple has been operating rules for its App Store which prevent app developers from freely directing consumers to alternative channels for offers and content. Under the DMA, app developers should be able, free of charge,
to inform their customers of alternative cheaper purchasing possibilities outside Apple’s App Store.
Under the DMA, Meta must seek freely-given consent to use people’s personal data. The pay-or-consent mechanism the company rolled out as a compliance mechanism, a new version of which was unveiled in November 2024 and which BEUC criticised, continues to infringe the Digital Markets Act, on the basis that it unfairly pushes Facebook and Instagram users to consent to the use of their data for personalised ads.
The Commission has also issued preliminary findings against Apple for failing to allow developers to distribute their apps by means other than through the Apple app store effectively. This includes making it overly burdensome and confusing for end users to install apps when using such alternative app distribution channels, as BEUC previously pointed out.
Agustín Reyna, Director General of Europe’s consumer organisation BEUC, commented: “Today’s decisions are important to show Big Tech that if they choose to operate on the EU’s Single Market they must play by our rules.
Apple and Meta have had ample time to comply with the Digital Markets Act but instead have delayed compliance and tried to twist the rules to their advantage. Consumers deserve better choices, and businesses need fairer market conditions in digital markets, so the Commission must enforce the law.”
The Digital Markets Act is a gamechanger in terms of opening up digital markets to more competition. The Commission must enforce the Digital Markets Act effectively so that gatekeepers comply with all its provisions and consumers can reap the benefits of more and better choice in digital services.
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Here’s how your next smartphone will be longer-lasting and easier to repair

From 20 June 2025, consumers will be able to benefit from smartphones and tablets that are both longer-lasting and more easily repairable thanks to new rules. It will also be much easier to choose more durable phones, thanks to a new energy label with reparability and reliability scores. In 2020, as part of its Green Deal, the EU adopted a new circular economy action plan, with the aim of limiting natural resource waste and improving products’ circularity. This plan also included new rules on designing more resource-efficient mobile phones and tablets and prolonging their lifetime as much as possible, thanks to more durable batteries and more repairable designs. It will be easier to keep a phone for longer. BEUC and its members have long called for the introduction of these rules, pinpointing the recurrent issues consumers face when trying to repair their smartphones. These include the impossibility of finding spare parts (e.g. new screens), expensive repairs, or decreasing battery performance after a few years. Apart from the expected environmental benefits resulting from these new rules (such as less e-waste), they also partially respond to some of the challenges consumers face. It will be easier to keep a phone for longer, rather than buying a new one every couple of years.
What changes for consumers?
The first major change that consumers will notice is the new energy label accompanying new smartphones and tablets. This label resembles the one that already exists for household appliances (like fridges and washing machines) but contains additional useful information.

Besides the colour-coded energy efficiency scale at the top, it shows how long the battery operates on a full charge, as well as the number of charging cycles the battery lasts without losing more than 20% of its original capacity. Smartphones and tablets that can operate longer on a full-charged battery need less frequent charging, prolonging the battery’s lifetime and reducing the energy consumption needed for charging.
Smartphones and tablets that can operate longer on a full-charged battery need less frequent charging. The label also contains a repair score; the easier it is to disassemble a product and to find spare parts, the higher the repair class!
However, consumers should know that the price of spare parts and repair services is not accounted for in the final score. This means that a repair class “A” smartphone will not necessarily be cheaper to repair.
Further reliability information is also available on the label, such as the appliance’s resistance to accidental drops and dust and water ingress protection. Again, the higher the score, the better it is. Longer-lasting smartphones by design. While the energy label can help consumers find the best-performing
products, new mandatory design requirements will also ensure that all smartphones and tablets placed on the EU market are longer- lasting, repairable, and upgradeable by default. This means smartphones and tablets will offer longer-lasting batteries and will be easier to take apart for repair. Consumers will also be able to access repair instructions and spare parts for seven years after purchase, as well as software and operating system updates for at least five years. A device that is up-to-date lasts longer!

What about other products?
Eco-design and energy labelling rules already exist for most household appliances (e.g. fridges, washing machines, dishwashers, etc.) Thanks to these rules, consumers can already save several hundred euros in their energy bills, as appliances have become more energy efficient. Other electronic products like computers, printers, and TVs will soon have to comply with new reparability and durability requirements, allowing consumers to hold on to them for much longer.

Just the beginning for longer-lasting products.

With consumers set to benefit from longer-lasting phones and tables, this is just the beginning. Through the newly adopted  Eco-design for Sustainable Products Regulation (ESPR)  the European Commission will also develop rules to improve the sustainability of clothes, furniture, mattresses and tyres. Consumers will finally be able to benefit from products that are more durable, repairable and reusable by design. To make this a reality, BEUC will continue to call for prompt and ambitious Eco-design measures under the Eco-designed4LIFE project.